Overcoming Writer’s Block for the Beginner Blogger

Blogging is something I have been passionate about for quite some time, and those that know me well have witnessed me start and end many blogs over the years. My journey to becoming a blogger has been an endless journey of trial and error, and to be quite honest, it still is.When I first started blogging, I thought all I needed to do was pick a topic to write about, sit down at my computer and let the words flow freely from my mind down to my fingertips. I quickly learnt that wasn’t how blogging worked. I struggled with my writing, because I didn’t know what I wanted to write about, and eventually I lost the momentum to continue blogging.I would say to myself “Why is this so hard for me? I love to write, so this should be a breeze. Plus there are so many blogs out there, if other people can do it easily, why the hell can’t I?”But finally I learnt – through my many attempts at blogging – that to be a successful blogger, one must plan and follow a formula. Now when it comes to blogging, there isn’t a one size fits all formula; this is because each and every blog is unique. Every blogger will have their own style of writing, and their own purpose and reason behind why they blog about a particular topic.

Blogging is more than just a creative outlet for you to express your ideas, thoughts and feelings; especially if you want to build a following of actively engaged readers.For many, blogging can be a tricky skill to grasp – it certainly was for me. I didn’t know where to start, what to focus on and how to conclude; until I came up with my own blog writing formula; which goes a little something like this:Connect emotionally & address your target audience’s goal / desireNever underestimate the power of emotions – the stronger the emotional need, the more likely people will want to read your work.I use my own emotions and desires as tools to writing my blog posts. Let’s use this particular post as an example:As an aspiring writer who has started many not-so-successful blogs – and is in the process of starting yet another new blog – I want to be able to overcome the struggle and strain of writing a new blog post. Most importantly, I wanted to tap into the emotions of other aspiring writers/bloggers who also struggle with this issue. I considered what the desire of an aspiring blogger might be, which is to be able to write a blog post easily. I then provided value to my readers, by suggesting the use of a blog writing formula to help them construct and write a new post with ease. So as you can see, I have connected emotionally by sharing my personal struggling with beginning to blog and addressed their overall goal / desire – actually being able to blog.Provide a solution to a problem with actionable advicePeople are always searching the internet for content and advice that will help solve their problems; why not tap into that and focus your blog post on solving a problem, or addressing a need? For example, this very blog post is about how beginner bloggers can write a blog post easily and overcome their writer’s block. People reading this are presumably new to blogging, and have struggled with writing content for their blog – this post is providing them a solution to that problem. When writing a post to solve a problem be sure to give your reader advice that they can take away with them and put into action. If you’re able provide people with advice that they can implement and it works, they will most likely want to come back and learn more from you.Provide value in your content

Give your readers something worth reading about. Your work isn’t over after you have finished writing your latest post, there’s plenty more to be done. Your readers need to be assured that you always have their interest in mind, and that you are dedicated to helping them solve a problem. Let them know what else they will be learning from you in future, or what other resources are available that they can access; you can even give them free resources that you’ve created yourself to help them. For example, I plan on sharing my journey into professional writing with my readers, and along the way I will be sharing the tips and tricks that I have discovered. I’m also going to be working on some eBooks and maybe some short eCourse to help those that want to transition into the field of professional writing. When trying to come up with ways to provide value, think of it as giving away a party favor at the end of an event to which you have hosted. What do you want your readers to walk away with?So there you have it, my short easy to follow formula for how to overcome writer’s block and write blog posts with ease. Give it a try and let me know how you go in the comments below.